This is my freelance project. I was hired by newly opened restaurant in the heart of Sarajevo (it is literary next to the Sacred Heart Cathedral); Bosnian-fusion cuisine. The guys wanted comprehensive Social media advertising, so I have photographed, created a few IG short videos highlighting signature dishes, as well as designed food menu.
I believe that visual concept when it comes to food is highly important, because food engages all of our senses (yes ,even hearing don't you just like the sound of crunching ? ), it must look pretty if you want people to eat it. Good food photography and edible use of colors, when presented on Social media can compensate for absence of smell; yet it can make you drool like Pavlov's dog.
